Auth0 operates a cloud based identity platform for developers. It provides Auth0, a web-scale cloud solution that includes APIs and tools that enable developers to eliminate the friction of authentication and authorization of their applications and APIs. Auth0 enables users to single sign on for applications running on various platforms with various identity providers; add few lines of JavaScript to power their applications; customize various stages of the authentication and authorization pipeline; and connect their applications and APIs to their database of users and passwords. Its platform also allows users to authenticate to active directory, LDAP, SAML, Integrated Windows Authentication, Google Apps, Salesforce, and other IdPs without having to configure firewall; add and remove users, modify profiles and authorization attributes, and identify root cause user login issues; see a stream of recent logins and their locations; and enable various SaaS and SAML-enabled applications. Auth0's solution works with iOS, Android, and Windows Phone 8 platforms. Its platform is used by large and small enterprises, and startups. Eugenio Pace and Matias Woloski founded Auth0 on February 1, 2013. It has its headquarters in Bellevue in Washington with an additional office in London in the United Kingdom.