Business Case Summary
In the summer, cities get very hot. The reason is that the heat of the sun is caught in the asphalt. This leads to huge electricity costs to reduce this heat by cooling measures. In Los Angeles, USA, many roads with "white asphalt" are being redone. This asphalt mixture ensures that about 35% of the heat bounces off the ground again. I think that this would be very good not only for our environment, but also for our corporate image.
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